"Satyam bruyat priyam bruyat ma bruyat satyam abruyat. It is social convention that if you want to speak truth, you speak truth very palatable, flattering. Don't speak unpalatable truth. But we are not meant for that purpose, social convention. We are preacher, we are servant of God. We must speak the real truth. You may like it or may not like it, that a godless civilization cannot be happy in any stage. That is a fact. Therefore we have started this Krishna consciousness movement to awaken this godless civilization, that you try to love God."
Srila Bhaktivedanta Swami Prabhupada [October 20, 1968, Seattle]