So bhakti is under the control of the paramahamsas. Bhakti is not available in the market. Srila Rupa Gosvami has said that you can purchase. Eh? Krsna-bhakti-rasa, rasa-bhavita matih, kriyatam yadi kuto 'pi labhyate, labh..., labhyate. Krsna-bhakti-rasa-bhavita matih [Cc. Madhya 8.70]. This is the exact translation of Krsna consciousness. We have given this name Krsna consciousness.
The exact Sanskrit phrase is krsna-bhakti-rasa-bhavita matih. Matih means intelligence. We have taken this verse. So we are distributing this. Anyone can purchase. Hmm? Rupa Gosvami has advised, "Purchase and indulge." Therefore, as paupers, here we are asking everybody, "Please purchase Krsna consciousness." This is our business. We are also businessmen. These books, this is business. What is this business? "Please purchase Krsna consciousness."
They are seeing that we can act in business; Srila Rupa Gosvami has advised that krsna-bhakti-rasa-bhavita matih. Kriyatam. Again he advises everyone, "Please purchase krsna-bhakti-rasa-bhavita matih." The reference is that those who are actually eager to purchase, we are giving knowledge that "Here is Krsna bhakti: krsna-bhakti-rasa-bhavita matih, here." There is no other business than Krsna bhakti. This is required.
Srimad-Bhagavatam 7.9.50, April 5, 1976, Vrndavana