The Bhagavad-gita (9.25) states:
yanti deva-vrata devan
pitrn yanti pitr-vratah
bhutani yanti bhutejya
yanti mad-yajino’pi mam
The worshipers of the demigods such as Ganesa, Surya, and Indra will ultimately reach the abodes of such gods. They will go to the planets of those demigods respectively according to their worship, while only the devotee of Sri Krsna will reach the abode of Sri Krsna. Thus the mundaners avoid the Bhagavad-gita. They forget that they are under the influence of the conditions of the external energy. As such, they worship the demigods motivated by a desire for material gain and develop an illusory attachment for such demigods and thereby are thrown from the real path of progress—reaching the Personality of Godhead. Being attached thus, the worshipers of different demigods are forced to circumambulate the different spheres of the material world and undergo the rigors of repeated birth and death.
Those who aspire to reach the Personality of Godhead and thereby worship Him by loving service will certainly reach Him. The real explanation is that one gets the result of the quality of their worship, and all the results are not the same, as conceived by the mundane speculators. Those who aspire after the results of their religiosity, economic development, sense gratification, and endeavors for salvation cannot expect to reach the same destination as the pure transcendental devotees. The result of religiosity is temporary happiness in the human life. The result of economic development is increased facility for sense gratification. And the result of sense gratification is frustration, which leads to the desire for liberation. The result of salvation is merging into the impersonal Brahman. But the result for the devotee of Sri Krsna is the attainment of the eternal service of the Personality of Godhead. The gulf of difference between these diverse results cannot be understood by the mundaners.
[Excerpted from the Bhaktivedanta VedaBase 2011.1]