When somebody does bhakti to achieve bhāva, to realize who he is and what his relationship with Kṛṣṇa is, and how he will serve Kṛṣṇa, then it is really sādhana. If you do not have a goal for your activities, then it is not sādhana. First, we must know what our sādhya (goal) is, then we can decide what our sādhana is. If you want money, then you will have to do business, you will have to serve somewhere, and then you can make money. If you want to go to heaven, then you will have to do very good activities. If you want to go to Vaikuṇṭha, then you will have to go to Hanumān or Rāmānuja or Lakṣmī and they will tell you what to do. And if you want vraja-prema, then you will have to follow the path of Caitanya Mahāprabhu and Śrīla Rūpa Gosvāmī.
June 26, 1996 New Braja, California