So bhakti is under the control of the paramahamsas. Bhakti is not available in the market. Srila Rupa Gosvami has said that you can purchase. Eh? Krsna-bhakti-rasa, rasa-bhavita matih, kriyatam yadi kuto ‘pi labhyate, labh…, labhyate. Krsna-bhakti-rasa-bhavita matih [Cc. Madhya 8.70]. This is the exact translation of Krsna consciousness. We have given this name Krsna consciousness.

The exact Sanskrit phrase is krsna-bhakti-rasa-bhavita matih. Matih means intelligence. We have taken this verse. So we are distributing this. Anyone can purchase. Hmm? Rupa Gosvami has advised, “Purchase and indulge.” Therefore, as paupers, here we are asking everybody, “Please purchase Krsna consciousness.” This is our business. We are also businessmen. These books, this is business. What is this business? “Please purchase Krsna consciousness.”

They are seeing that we can act in business; Srila Rupa Gosvami has advised that krsna-bhakti-rasa-bhavita matih. Kriyatam. Again he advises everyone, “Please purchase krsna-bhakti-rasa-bhavita matih.” The reference is that those who are actually eager to purchase, we are giving knowledge that “Here is Krsna bhakti: krsna-bhakti-rasa-bhavita matih, here.” There is no other business than Krsna bhakti. This is required.

Srimad-Bhagavatam 7.9.50, April 5, 1976, Vrndavana

Must Read

What to Think About While Chanting

Here Brahmaji is giving us encouragement. Whoever serves Govinda and adheres to any of these types of moods in relation to Krsna, such as krodha (anger), kama (amorous desire), sahaja pranaya (natural friendly love), and so forth, will one day attain perfection. Different people have different types of relationships with Krsna, and through this relation they attain Him...

Krsna's Call and the Gopis' Response – Rasa-pancadhyayi English

Watering the Seeds – 02 May 1997

So be enthusiastic and try to be qualified to go in the bhakti realm, truly. There should be no anarthas, offenses and all other things, no restrictions. There is very little time. Giving up all worldly desires, the only desire should be to serve Radha Krsna Yugal under the guidance of the dasis of Srimati Radhika. Understand? This is the aim and object of our life and our bhakti...

The Śikṣāstakam, Śrīmatī Rādhikā, and the Mahāmantra

The Śikṣāstakam teaches us the importance of following the prema-dharma by chanting harināma. The Hare Kṛṣṇa mahāmantra contains Śrīmatī Rādhārānī’s blessings and power. By chanting the mahāmantra, one becomes able to find a bona fide guru and advance in bhakti. Our spiritual birth, or dīkṣā, begins when we start to engage in harināma-saṅkīrtana...

Raya-ramananda-samvada – Holland 08 May 1996

Then he [Rāya Rāmānanda] prayed to Caitanya Mahāprabhu. At first I used to know You as a mad person but now I am seeing by Your grace that You are a topmost Vaisnava; and not only the topmost, but also so merciful. He was very glad. This is the outward result externally. But the internal reason was that He [Caitanya Mahāprabhu] had made up His mind that, “First I should meet there and I should go to the school of Visaka, that is Rāya Rāmānanda, and there I will learn so much. Then I will be qualified to realize Kṛṣṇa and Śrīmatī Rādhikā.” So He went to the school as a student. Caitanya Mahāprabhu had taken bath and He was sitting on the bank of the Godāvarī River. The Godāvarī River is very sacred. She is like Laksmi. He was sitting there on the bank. What was He thinking? That, “I will know the greatness of Śrīmatī Rādhikā and Her heart.” At once, this big crowd surrounded. So many learned scholars and Sanskrit paṇḍitas were reciting Vedic mantras and playing on a drum, he [Rāya Rāmānanda] was coming in a palanquin, as a king. When he took off all of his things and wanted to take bath, he saw nearby, not so nearby, but a little far away, the bal sannyāsī. Bal sannyāsī means, a kisora, a young sannyāsī. And while sitting, lakhs and lakhs of sunrays [emanated from Him]. He was astonishing. “Who is he?” [thought Rāya Rāmānanda]. He was so attractive. But he [Rāya Rāmānanda] was fearing the paṇḍits. “What will they say?” That being a śūdra, he is going to a brahmana sannyāsī. He wanted that, “I should not do it.” But his heart was so stolen and attracted that he could not check himself. (inaudible 4:38) He told the brahmanas, “Wait for me,” and he left his crown and royal dress, and wearing one kaupīna, came like a beggar.

More Articles Like This